NOTE: Some case studies are password protected due to intellectual property and confidentiality agreements. Please contact me and I’d be happy to provide you with the password for review purposes only.
Foundations of Conversational Artificial Intelligence
Before AI became the buzzword that it is today, one of the most common interaction consumers had with AI was when they ran into those “annoying” chatbots. My task was to uncover and educate business partners and content designers alike about the foundational elements of a good vs. bad experience, what an ideal experience looks like, and how we can move the ecommerce chat bot closer to customer expectations.
Project Type: Experiential & Generative Research
Purpose and Personalization
Through a modified version of the Triptech method, I evaluated the desirability and perceived usefulness of an early personalization concept for an ecommerce website. Additionally, user interviews and a survey uncovered insights into when certain product information was necessary to display on the homepage.
Project Type: Experiential Research & Concept Testing
customer experience research planning guide
In 2020, the unimaginable happened: the Covid-19 Pandemic forced us all into a new normal, and with it, we needed to adapt our way of working so that we could ensure accurate and impactful customer research from the safety of our own homes. In the first week of this ‘new normal’ I was tasked by the UX Research Director at Best Buy with compiling a high-level guide of potential research methods, when to use them, and various factors to consider.
streamlined experience strategy for KITCHEN MANAGERs
While working at 3M in the Marketing Center, I leveraged Customer Insights and Analytics to design new interactive content, and optimize existing content for 3m.com.
Project Type: Strategy Development & Design
Flexyber solutions, llc
Through primary and secondary research, our team designed a responsive web application that assists general aviation pilots with completing documentation that is required when flying internationally.
Project Type: Generative Research, Design, Concept Testing
Branch
By utilizing methods such as competitive audits, and Kano analysis, potential features were proposed to assist with the launch of a new process.
Project Type: Experience Mapping & Feature Ideation
GAard one
Constructing an Experience Strategy for a local B-Corporation that wanted to shift the focus of the company image from product based, to mission based. Recommended strategy spanned both physical and digital touchpoints across the customer journey.
Project Type: Strategy Development, Concept Ideation